How to Generate Publicity through the Mainstream Media

Public Relations (PR) is about raising your company’s authority, building relationships with key people and managing your reputation.

Sometimes, PR is being confused with marketing and the importance of public relations is overlooked. But PR is important to increase sales and gain customers.

The aim of PR is to inform the public, including your potential customers and business partners.

Importance of Public Relations in Business

In today’s world, as a CEO or a manager of a company, you’ve got a lot of information to share.

And sharing this information is vital to your success and development because every customer’s objective is to choose a reliable company to collaborate with.

The fierce competition obliges us to use every bit of resources we have.
So, if previously the ultimate weapon to gaining consumer’s trust was marketing, now PR became as much as important.

Of course, the primary focus of public relations is beneficial, but, above all, the best perk of PR is creating a positive public image and building friendly relationships with the media.

And having such relationships is directly connected to a rise in sales.

5 Reasons Why PR is Important for your Company

1) Damage Control – Despite increasing your company’s authority and social profile, PR plays a vital role in the times of crisis.

For example, imagine a competitor who starts to spread false, but persuasive/convincing unpleasant information about your company.

It’s natural, that the public awareness will increase and customers will slowly start to leave.

But how can PR help to solve/avoid such problems?

Simple.

When rumors start spreading, PR specialist joins the game and states why the information is false.

Of course, loyal clients taking our side is inevitable, but completely erasing their doubts is impossible.

Though, minimizing the damage taken is always the decision to make.

2) Becoming a Brand – Today’s world’s fierce competition has set a benchmark where publicity and quality take it all.

Customers always choose the leading brand on the market, because everyone wants to consume the best one available.

So, if you plan to compete with the sharks, keep in mind that you’ll be getting nowhere if your publicity is equal to zero.

Moreover, offering a quality product to your customer, will increase your reliability and authority and make it easier to become a brand.

3) Social Networking – The dramatic rise of the usage of social media, has skyrocketed the purpose of business in social networking.

Though, simply gathering likes and followers isn’t enough to engage your consumers.

Moreover, without engagement, having social profiles is worthless.

Today, social media is the best place to communicate a company’s key messages. Social media is the best way to stay visible. And most importantly, a social network is the best place to build relationships and increase the number of customers.

So, under today’s circumstances, not implementing PR in social media, equals to losing at least 30% of our potential customers.

4) Stay Visible – Visibility clearly shows the importance of public relations. Never let your customers forget that you exist.

Always keep them on track, inform them of your activities, explain what’s going on with your company, ask them how to improve and try to build a friendly relationship.

This way, you can improve customer experience and the consumer will understand that they’re the core of the company.

5) Building Partnership – In order to grow your business, establishing partnerships is essential, because having “strong” connections directly affects your company’s authority.

And that’s where the PR department steps in. Creating and maintaining connections is a number one priority for a PR specialist, as connections have the potential to turn into opportunities.

Moreover, the partnership is almost always beneficial for both sides.

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Strategic Overview of Public Relations

What is really Public Relations Strategy?

Strategic Overview

Different Public Relations Strategies

Accolades, Charity and Events

CSR, Staff Engagement & Investor Relations

Media Relations, Personal Branding & Publication

Social Media, Sponsorship & Alliance

Conclusion

Whats the Big Deal with Publicity?

What's the Big Deal with having Publicity?

Challenges of Small Medium Enterprises (SME)

Maximise your Return on Investment

The ROI of Publicity

ROI of Publicity

Conclusion to Publicity

Debunking 10 Myths of Public Relations and Publicity

Introduction to PR Myths

Myth 1 : Any press is Good Pres

Myth 2 : Public Relations is all about issuing News Releases and Organising Press Conferences

Myth 3 : You are Famous Once You have Appeared in the Media

Myth 4 : Publicity is Free and easy to come by when you have friends in the media

Myth 5 : Only an expensive Public relations agency is able to help you generate publicity

Myth 6 : Others will learn about you if you are good. There is no need for any publicity stunts

Myth 7 : Public Relations has no real Return on Investment

Myth 8 : Public Relations is about influencing the press and media

Myth 9 : Ex-reporters make better Public Relations professionals

Myth 10 : Public Relations is about Stunts and Spins, Slogans and Propaganda

Conclusion to PR Myths

What is considered as News when it is not faked?

What is News

Press and Media

The Difference between Angles and Stories

Newsworthiness

Conclusion to News

Develop Media Relations

Introduction to Media Relations

How to develop relationship with the Media?

Understand the Media Terms

Managing Negative Press Reports

Understand The Job of the Reporters

understand tHe Job of rePorters

Identifying a Reporter’s Interview Style (1)

Identifying a Reporter’s Interview Style

Identifying a Reporter’s Interview Style (2)

Identifying a Reporter’s Interview Style

How to Generate Publicity through the Mainstream Media

Strategic Overview of Public Relations

What is really Public Relations Strategy?

Strategic Overview

Different Public Relations Strategies

Accolades, Charity and Events

CSR, Staff Engagement & Investor Relations

Media Relations, Personal Branding & Publication

Social Media, Sponsorship & Alliance

Conclusion

Whats the Big Deal with Publicity?

What's the Big Deal with having Publicity?

Challenges of Small Medium Enterprises (SME)

Maximise your Return on Investment

The ROI of Publicity

Conclusion to Publicity

Debunking 10 Myths of Public Relations and Publicity

Introduction to PR Myths

Myth 1 : Any press is Good Pres

Myth 2 : Public Relations is all about issuing News Releases and Organising Press Conferences

Myth 3 : You are Famous Once You have Appeared in the Media

Myth 4 : Publicity is Free and easy to come by when you have friends in the media

Myth 5 : Only an expensive Public relations agency is able to help you generate publicity

Myth 6 : Others will learn about you if you are good. There is no need for any publicity stunts

Myth 7 : Public Relations has no real Return on Investment

Myth 8 : Public Relations is about influencing the press and media

Myth 9 : Ex-reporters make better Public Relations professionals

Myth 10 : Public Relations is about Stunts and Spins, Slogans and Propaganda

Conclusion to PR Myths

What is considered as News when it is not faked?

What is News

Press and Media

The Difference between Angles and Stories

Newsworthiness

Conclusion to News

Develop Media Relations

Introduction to Media Relations

How to develop relationship with the Media?

Understand the Media Terms

Managing Negative Press Reports

Understand The Job of the Reporters

Identifying a Reporter’s Interview Style (1)

Identifying a Reporter’s Interview Style (2)

Conclusion to Media Relations

Privacy: Knowing Your Rights With The Media

Privacy: Knowing Your Rights With The Media

Writing Your Professional Love Letter: News Release

News Release

When do we send a News Release?

Guidelines to your news release

Why some Press Release ended up in the dustbin?

Grooming: Looking Good For The Camera

Before the TV Interview

On the Day of TV Interview

During the interview

Conclusion to TV Interview

Authority: Have The Voice of a Champion on Radio

Introduction to Have The Voice of a Champion on Radio

Before the Radio Interview

During the Radio Interview

After the Radio Interview

Conclusion to Radio Interview

Press Party: The New Age Press Conference

What is the role of Press Conference?

Choose a good date

Choose and prepare the location

The day of The press conference

At the end of the Press Conference formal presentation

One day after the press Conference

The Role of Social Media in Public Relations

Social Media

Role of Social Media in Public Relations

Conclusion on Social Media

How to Leverage Publicity

Synopsis on Leverage on Coverage

Create new content for social media

Transpose

Re-pitch & Build a publicity storyboard

Bonus

100 Killer Publicity Strategies for Your Small Business