Master the Art of Personal Branding in 30 days Watch Preview

This Personal Branding Course is specifically produced for four groups of people.

It is a beginner’s guide for anyone who is keen to create their personal branding.

However, it is not intended as a compilation of exhaustive suggestions on how you can develop your brand.

This course is also written for entrepreneurs who want to invest in their own personal branding to market their businesses and services.

Thirdly, this book serves as a guide to young startup founders who are looking to establish their network and name on social media.

The last group of people this book is written for are those who have a wealth of working experience and are exploring a second career by rebranding themselves.

The content in this course is broken up into 5 segments:

The Fundamentals, The Substance, The Positioning, The Form, and Epilogue.

In the Fundamentals, we will look at the definition of personal branding and why it is important to you. We will also debunk some of the myths surrounding personal branding.

The Substance section focuses on your Personal Brand Audit where you will learn to uncover your real substance by asking pertinent questions like “who are you”, “What is your vision” and “what are your strengths and weaknesses”. You will be asked to define the audience you are serving. After determining the role you can play in others’ lives, you will be asked to write your unique selling proposition (USP).

The Positioning section emphasizes working on your Brand Strategy to build, nurture and differentiate yourself from others. To nurture your brand, you need the help of at least 10 important people in your life, each playing a different role. To build your brand, you begin by crowdsourcing and emulating other giants before you, before finally building your own tribe. Continue to work with others from a business-to-business (B2B) level while building your brand architecture. It takes a lot of hard work to differentiate your brand. This book will give you simple yet challenging ways to keep growing.

In The Form, you will learn about the Brand Communication aspect of your personal branding. In this section, you will learn to package yourself through different platforms and mediums, beginning with your profile and the identity of your brand. Create social media engagement through your platforms and portals. Increase your presence through public speaking. Establish your authority by publishing a book or two. Share your authenticity and humanity by getting involved in charities and social causes.

This course is just the beginning of your personal branding journey and learning.



131 Lessons

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131 Lessons in Master the Art of Personal Branding in 30 days:

The Fundamentals to Personal Branding

What is Personal Branding?

To define personal branding in an objective and authentic manner

Advantages of a Powerful Personal Branding

Learn to take advantage of a Powerful Personal Branding

Conclusion on the Personal Branding Fundamentals

Personal branding is a lifestyle

Points For You to Ponder

The Right Mindset behind your Personal Branding

What's Your Definition of Personal Branding?

What's Your Definition of Personal Branding?

Personal Branding Myths

Personal Branding Myths versus Opportunities

To differentiate the myths from the opportunities of Personal Branding

Myth 1 : Personal Branding is all about 1 person

Personal branding is NOT all about one person.

Myth 2 : Personal Branding is all about how you present yourself.

Personal Branding is NOT just about how we present ourselves

Myth 3: Personal branding is all about self-marketing or self-promotion

Personal Branding is NOT about Self-Marketing or Self-Promotion

Myth 4: Creating a Personal Brand is not being authentic

Personal Branding is about Authenticity

Myth 5: I do not need personal branding.

Everyone needs Personal Branding

Conclusion to the Myths of Personal Branding

The Myths of Personal Branding will rob us of our Contribution to the World

Points for You to Ponder

Visualize the Opportunities that will present itself when you manage your personal branding

Have you ever believe in one of the Personal Branding Myths? If yes, which was it?

Action Time

Who Do You Say You Are?

Who Do You Say You Are?

Know who you are and what you stand for

How do you Describe Yourself?

Describe Yourself with the Right Words

Conclusion to Who Do You Say You Are

Knowing Yourself Well

Point for You To Ponder

Think about Your Personality versus the Perception others have of you

What is Your Personality Type?

Know Your Personality Tritype

What Are My Vision, Mission and Values in Life?

Vision : What do you Want The Future To Be?

Have a Vision for What You Want out of Life

What Are My Vision, Mission and Values?

Know Your Vision, Mission and Core Values

Mission: What do you need To do To fulfil your vision?

Embrace a New Mission in Life

Examples of Personal Mission Statements

To learn from others' mission statement

Values: How do you conduct yourself While Working on your Mission?

Develop the Right Core Value

Conviction: What drives you To embrace your values?

Develop Conviction in whatever you are doing

Parting Shot on Vision, Mission, Core Values and Conviction

Points to Ponder

Think about Your Own Vision, Mission, Core Values and Conviction

My Strength versus My Weaknesses

My Strengths versus Weaknesses

Balance Your Weaknesses with Your Strength

My Strengths

List Down All Your Strength

Examples of My Strength

To discover our strength and potential

My Weaknesses

To highlight my weaknesses

Parting Shot on Strengths and Weaknesses

Work on your Weaknesses instead of your Strength

Points to Ponder

To improve your weakness in order to build your personal branding

Who Am I Really Serving?

Who Am I Serving?

Identifying the niche which you can serve them better than many others

Parting Shot

Points to Ponder

To experience the process of zooming in on the niche you are serving

What Role Are You Playing in Others'm Life?

What Role Can I Play in Others' Lives?

Determine the Role We Play in Others' Lives

Parting Shot

Points to Ponder

What is My Unique Selling Proposition

What is My Unique Selling Proposition

To determine my Unique Selling Proposition

How do you write your USP Statement?

Knowing the Principles of a USP Statement

Writing USP Statement using the G.O.A.T method

Writing Your USP Statement

Parting Shot

To make USP Statement relevant at different stage in life

Points to Ponder

To ascertain the value of your USP

Nurturing Your Personal Branding

Nurturing Your Personal Brand

Have an Overview of Who and What is involved in Nurturing Your Brand

Find one or more Mentors in your life

To find at least one mentor in your life

Find two or More Coaches in your life

To find at least 2 coaches in your life

Find Three or More Mastermind Group Members in your Life

To form a Mastermind Group to nurture your brand

Find Four or More Advocates

To form a group of advocates for your Brand

Parting Shot

To find at least 10 important people in your life to build your brand

Points to Ponder

To explore your own objectives in finding mentor, coaches, mastermind group and advocates

Building Your Brand

Building Your Brand

Building Your Brand

Learn to Build Your Brand By Crowdsourcing Ideas

Learn to Build Your Brand By Crowdsourcing Ideas

Start Building your Tribe from Day 1

Start Building your Tribe from Day 1

Create Visibility by Co-Creating Content

Create Visibility by Co-Creating Content

Forge A Strong Relationship with Professional Partners

Forge A Strong Relationship with Professional Partners

Design Your Brand Architecture

Design Your Brand Architecture

Parting Shot

Parting Shot

Points to Ponder

Points to Ponder

Differentiating Your Brand

Differentiating Your Brand

The Importance of Differentiating Your Brand

Invest in your own education and training

Be authentic in real life, not a rock star on social media

Be authentic in real life

Be Different. Stand out among your competition

Be Different. Stand out among your competition

Get in shape by staying healthy

Get in shape by staying healthy

Create visual impact by investing in different lifestyle and professional shoots

Create visual impact by investing in different lifestyle and professional shoots

Points to Ponder

Knowing what to do and where to go from here.

Parting Shot

Recap of Differentiating Your Brand

Be Seen, Be Heard, Be Searchable

Be Seen, Be Heard, Be Searchable

Be Seen, Be Heard, Be Searchable

Design Your Personal Logo

Design Your Personal Logo

Encapsulate Your Brand Essence in Your Tagline

Encapsulate Your Brand Essence in Your Tagline

Be a Great Storyteller

Be a Great Storyteller

Have a solid Pitch

Have a solid Pitch

Have uniformity in Your Marketing Collateral

Have uniformity in Your Marketing Collateral

Produce Creative Assets

Produce Creative Assets

Parting Shot

Things to Do

Things to Do to achieve awareness and visibility

Define Your Own Space for Thought Leadership

Define Your Own Space for Thought Leadership

Define Your Own Space for Thought Leadership

Build Your Website and Your Blog

Build Your Social Media Presence

Your Social Media Presence

Parting Shot

Summarize the leadership space

Things to Do

Things to do for defining your leadership space

Choose Your Brand Association Carefully

Choose Your Brand Association Carefully

Choose Your Brand Association Carefully

Different Partnership and Alliance

Knowing Different Partnership and Alliance

Personal circle partnership

Building Personal circle partnership

Client partnership

Building Client partnership

Professional partnership

Building Professional partnership

Business Partnership

Building Business Partnership

Parting Shot

To summarise the need for partnership

Things to Do

Things to Do for Forging Partnership

Reach Out to More by Rocking the Stage

Reach Out to More by Rocking the Stage

Reach Out to More by Rocking the Stage

How To Overcome Public Speaking Fear?

How To Overcome Public Speaking Fear?

How To Get Paid To Speak?

How To Get Paid To Speak?

How To Develop your Content for your Talk?

How To Develop your Content for your Talk?

Parting Shot

Summarising Public Speaking

Things to Do

Things to Do for Public Speaking

Establish Your Authority by Being an Author

Establish Your Authority by Being an Author

Establish Your Authority by Being an Author

Compelling Reasons why you should become an author

Compelling Reasons why you should become an author

The Reality of Publishing World

The Reality of Publishing World

The Road To Writing And Publishing

The Road To Writing And Publishing

Parting Shot

Summary of Publishing

Things to Do

Things to Do for Publishing

Play the Game of Public Relations Well

Play the Game of Public Relations Well

Play the Game of Public Relations Well

Awards and accolades

Awards and accolades

Charity

Charity

Corporate events

Corporate events

Corporate social responsibility

Corporate social responsibility

Internal staff engagement

Internal staff engagement

Investor relations

Investor relations

Media relations

Media relations

Personal branding of the leader of the company

Personal branding of the leader of the company

Publication

Publication as a PR tool

Social media engagement

Social media engagement as a PR Tool

Sponsorship

Sponsorship as a PR Tool

Strategic alliance

Strategic alliance as a PR Tool

The Art of Generating Publicity

Master The Art of Generating Publicity

What’s your Story?

Tell the press and media your story

When do you need Publicity?

Know When do you need Publicity?

Parting Shot

Sumarising the Art of Mastering Public Relations

Things to do

Things to do to Generate Publicity

Paying It Forward

Paying It Forward

Paying it Forward - Podcast

Paying it Forward - Podcast

The Art of Give First Receive Later

Parting Shot

Summary of doing Charity

Things to Do

Things to Do for Paying It Forward

Celebrate Your Achievement

Celebrate Your Achievement

Celebrate Your Achievement

Types of Accolades

Identify Types of Accolades

Parting Shot

Summary of Accolades

Things to Do

Things to Do to Celebrate Your Achievement

Epilogue

Where Do I Go From Here?

Where Do I Go From Here?

Best Personal Branding Award

Best Personal Branding Award

Personal Branding for 6 ladies from all over the World

Personal Branding for International Woman's Day